August in Review
Team Letter | September 5, 2023
September 5, 2023
Happy Tuesday, Alpaca!
Welcome to September!!! We’ve got 4 months to go of this beautiful amazing year, and we had an INCREDIBLE August. Remember on August 1 when I told you all the things we were going to do this month? Well, let’s review what I said and see what we did!!!
On the left, what we said we’d do! On the right, what we did!
In August, 2023, Alpaca will…
In August, 2023 Alpaca did…
Launch the School Staff Survey ✅
Yeah we did! It is beautiful and has more than 100+ principal downloads! This thing has only begun – I think we have a big opportunity to do more with it!
Create 3,000 Back to School packs ✅
We created 2,000 - more inline with what we needed and what made sense. I’m proud of that decision, and the packs were SIMPLY STUNNING!
Host corporate teams for packouts: ✅
YES! Lozier, Fusion, Hudl, APMA, who else am I missing? It was so amazing to welcome some incredible teams into our space - you are all wonderful hosts!
Attend the Iowa Conference of School Administrators ✅
Attend it? We nailed it. Huge first event for us with 100 leads and tons of learning. We now have a goal of doing 1 event every month.
Deliver packs to 18 new schools (at least!) ✅
Yep! Did this. And it was awesome to see the Extraordinary Educator stories, images, and new relationships here.
Sell at least 5 more schools or districts 🟡
We didn’t quite get here. We added West Liberty to the mix, and we have some great prospects, but we’ve got work to do here!
Launch a new website ✅
Holy heck, did we ever! Our new website is beautiful, and comes with so much awesome new content. Now, we have an opportunity to REALLY take resources and Alpaca value to SCHOOL LEADERS. Let’s go!
Launch a new newsletter full of resources for principals 🟡
Not yet but next week! The brand is here and it’s gorgeous. Now, it’s about building a list, the content, and a following. We can do this!
Participate in Hutchfest ✅
YES! And it was so fun. Alpaca showed up beautifully - as a member of the Millwork, Startup, and Teacher communities. THANK YOU to everyone who gave time on their holiday weekend for this!
Content Explosion ✅
Total number of posts and content
New Team Member + Customer Success function ✅
Welcome, Alissa Christensen! Met with over half of our active principals - 27!
SMARKETING function! ✅
Gaps closed, really getting on the same track!
There are many more celebrations beyond this list – leads generated, content published - all the makings of a new system of leads and opportunities to bring Alpaca to new places. If you’d like to add some to that list, go for it!!!
Now, September has a big opportunity – to take what we’ve built in August and apply consistent effort along a few key areas – noted here with their owners:
Creating and publishing content with a goal of driving people to our website and getting them excited about Alpaca. For September, we want to try for:
20 high value form submissions (Mktg)
100 resource downloads (Mktg)
200 newsletter signups (Mktg)
Reaching out to principals and superintendents and getting valuable meetings with them. Our goal is that by Q1 next year, we are having one great meeting every day. For September, we want to try for:
20 booked meetings (Sales)
10 proposals (Sales)
2 new customers (Sales)
Delivering consistent value to our teachers, principals, superintendents, and funding partners, by delivering world class product and service. For September we want to try for:
2,000+ extraordinary packs, delivered on time!
100 more schools on School Surveys (Mktg + CS)
15 principal touchpoints with existing customers (CS)
Creation of a monthly data-driven impact report for principals (more to come!!)
Hey, now it’s your turn! I’m opening up the Team Letter this week for each of us to add 1-2 goals either for yourself personally or for your department! Add them in our shared doc!
Let’s go, Alpaca!
KB