Beautiful & Good Things at Alpaca
Team Letter | July 27, 2026
Happy Monday, Alpaca!! And to Jenna and Kelly — Happy First Day!!!!
July 25, 2026
A couple of months ago, I had the opportunity to see a Broadway show called Every Brilliant Thing. So, the premise of the show is a little sad: it’s about a son who wants to help his mother see more good in the world, so he starts writing down things that are brilliant, beautiful, and good in the world.
Ice cream.
Sunsets.
Remembering the lyrics to a song from high school.
Over time, the effort catches in his circles and in the end, there is a collection of brilliant things, contributed by so many people, and a reminder of all the good that exists in the world, if we simply look for it.
The result is one of the most uplifting and delightful shows I’ve seen. It was in fact so good that it inspired me to start my own list of the good and beautiful things in my life.
Most of mine are about places I love, friends, family, experiences, memories. Most of them aren’t about work. But as I was coming home from a conference this week, I thought about this type of practice at work.
Why don’t more teams take a moment more often to simply list the good things happening?
Every one of us knows that building a company is hard work, and every single one of us is in the thick of it right now. Big work, big deadlines, big travel, big investments, big call volumes, big expectations, big risks, big rewards.
And we love hard work! So we embrace all of the big things in front of us and the big opportunity ahead of us. And also — sometimes it’s important to remember how FUN it is to build a company. How silly and smart and creative our team members are. How delightful our customers are. How much fun this is.
Keeping track of all of the good and beautiful things at Alpaca is a different way to live our values of Write Thank You Notes. It’s a teeny recognition and moment of gratitude of what’s good, what’s exciting, what makes us excited to get out of bed and come to our beautiful office every day.
And so, I thought I’d get us started. The first one I wrote down was:
Marina greeting you when walk in the door
From there, it was an easy list to write! And it’s not done yet — it’s a living note on my phone, and I hope you’ll join me in adding to this list. Feel free to add your own in the comments — and if we like it, we’ll build it somewhere that we can continue to add to over time. With no further ado:
Good & Beautiful Things at Alpaca
It’s funny how a single word or phrase can bring a smile to your face isn’t it? I hope you enjoy these and add your own. And I hope that if you’re having a tough day, you’ll know that’s ok, and that there are so many beautiful and good things in our work and our days.
Now let’s go GET IT for the last week of the month, Alpaca!!!
KB