Did we do what we said we would do?
Team Letter | September 18, 2023
September 18, 2023
Happy Monday, Alpaca!
One of the most important things that I’ve learned since starting this company is this question: Did we do what we said we would do?
As a person who gets really excited about new things, big ideas, and great opportunities, I can sometimes fall into the trap of chasing “shiny objects,” instead of simply staying on course with the goals we set. And that doesn’t get us where we want to go! This week, my goal is to be consistent, stay on course, and improve some of our metrics for the month. To do so, we have to take an honest assessment of where we are. Deep breath, everyone! Here’s where we stand today, with 12 days left in the month:
September goals with current progress
🟡 20 high value form submissions: 4
Districts form: 0 (2 came through, but were former OPS principals)
Impact Report: 3
Pricing Page (Get Alpaca): 1
🟡 100 resource downloads: 10
School staff survey: ???
Celebration Notes: 3
Step-By-Step Celebration Planner: 7
🟡 200 newsletter signups: 7
Goal launch date: 9/20-9/26
First newsletter: 9/27
🔴 20 booked mtgs ~ 6 booked mtgs MTD (30% to plan)
🟡 10 proposals ~ 4 proposals sent (40% to plan)
🟢 2 new customers ~ 1 new customer (50% to plan)
🟢 2,000+ extraordinary packs, delivered on time! - Looking GOOD, Ops Team!
🔴 100 more schools on School Surveys (Mktg + CS)
🟡 15 principal touchpoints with existing customers (CS) - Last week’s webinar didn’t quite go as planned, but we have meetings set up this week with principals.
🟢 Creation of a monthly data-driven impact report for principals : This is drafted and will be part of the end-of month cadence for September!
So we have some big work to do! But here’s the thing: we also have an extraordinary team to do it. I invite you this week to take a look at these goals, and choose one that you think you can make the biggest impact on. Where could you put high focus this week in order to create an extraordinary result for Alpaca?
I believe in our ability to green light most all of these this month – let’s go do it!
KB