What will you do 100 times this year?

On 2026 Goal Setting, Momentum, and Cadence | Team Letter | January 12, 2026

Happy January, Alpaca!!

Here’s my favorite question of the season: “Do you have any New Years Resolutions?”

Thank you for asking! Of course I do.

If you’ve worked with me for more than a week, you know that goals are my love language.

To be precise: setting out to achieve big things with a team of people I care about and respect is my love language. It’s why I run marathons with The Beeps. It’s why I travel to new places with my family. And it’s why I love coming to work with each of you every day.

But New Years Resolutions run the risk of being contrite, or worse, of being over and dead by January 19th. And if we’re going to set the goals, let’s also set ourselves up for success, yes? Yes.

Last week, we spent a great afternoon on our OKRs and goals for the year. So you already know it:

Alpaca’s word of the year is MOMENTUM.

This year is all about taking the big strides we made in 2025, building upon them, and putting that “mass in motion” to achieve the milestones that transform our business.

Who’s ready to build on THIS momentum!?!?

Alpaca’s milestones have never been more audacious, AND we know they’re within reach. So, how do we do achieve that momentum?

Friends, we achieve it with unglamorous, one-foot-after-the-next, highly-focused, highly intentional EFFORT.

I know. I know. You’re positively brimming with inspiration at the idea that we are going to achieve our goals this year with “highly focused very hard work.” But it is how we’re going to do this.

And we’re going to make it pure joy, because we’re going to do it together.

Coming into the year, I wanted my own personal goals to align to our company goals, since a lot of my hours and days and weeks are centered on Alpaca (as they should be!). So I built myself a little program to make that consistent effort fun, and to celebrate some Little Wins.

I’m sharing here my plan for 2026 — anyone want to join me!?

KB’s 2026 Goal: 💯 Little Wins

My goal is to build greater consistency and mastery across my life by prioritizing repetition of the practices that serve me best. To do that, I’ll accomplish and celebrate things in 100s — because 100 of any good practice (like running or talking to customers or being awake for the sunrise) is enough to either make it a habit or decide it’s not serving me best and let go of it.

How it works

My intention is to design the day and week to accomplish some activities in Work, Wellbeing, and Personal categories, and then celebrate (just a little!) when I hit 100 of one of them!

Will I make it to 100 of all of these things!? No way!

Will I do some of them 200 or 300 times? Yes.

It’s less about how many get done, and more about what I can learn and build from consistent work toward practices that are good for me. The effort toward them will show me which ones are more important, which ones I can achieve, and which ones it’s time to leave behind.

Here are the efforts I’m focusing on to start:

WORK

Goal: Grow customers, revenue, and team by 100% in 2026.

• 100 meetings with education leaders

• 100 handwritten thank you notes

• 100 new customers

• 100 returning customers

• 100 published posts/articles

• 100 investor conversations (current or future)

• 100 team 1:1s

WELLBEING

Goal: Be consistently ready to run a half marathon (healthy, strong, nourished) and run four good ones.

• Hit a 100 day running streak

• Run 100 miles in a month

• 100 days with 100g protein

• 100 breakfasts

• 100 strength workouts

• 100 pre-10 pm bedtimes

PERSONAL

Goal: Enjoy excellent relationships with every member of my family and take care of myself.

• 100 family meals

• 100 sunrises 🌅

• 100 pieces of art made (any size!)

• 100 family individual check-in texts

• 100 books read (Yikes, honestly?)

• 100 NYT crosswords completed

The Rules

A few things I’m doing to help me keep track and stay on track!

• I’ll keep track to see what I can accomplish during the year. When I hit a 100 Milestone, I’ll celebrate it as a “little win.” (Stickers and a bingo card might be part of this equation).

• Any item can be repeated as many times as time allows (for instance, if I ran 100 miles per month in 3 different months, that would count as 3 wins).

• Habits can be added throughout the year if something makes sense. But only add habits that contribute to overall goals and intentions — no vanity metrics here (aka no one is impressed by making 100 spreadsheets unless they help us reach the actual goal).

Early Results

Alright, it’s early, but here are a few things I’ve prioritized in the first 12 days of the year, and how those things are going:

WORK:

• New Customers: 3

• Returning Customers: 2

• Handwritten Thank You Notes: 10

• Investor Conversations: 4

• Team 1:1s: 2

HEALTH:

• Days Run: 12

• Current Running Streak: 42 Days (started in December)

• Breakfasts: Like 2 (it’s so bad!)

• Pre-10pm-Bedtimes: 7

PERSONAL:

• New York Times Crosswords: 8

• Books Read: 3.5

• Sunrises: 8

So, it’s going. It’ll have ups and downs, I know. And I realize that this little system/program/thing I made is a wee bit complex.

But in a way, the system is complex but the goal is not. The goal is not some mountain-top achievement that happens on one day. The goal is to consistently put one foot after the next.

The goal is reps. At bats. And other sports analogies.

In all its unglamorous glory, the goal is simply to stay focused on the work it takes to achieve big things. Because every marathon is accomplished by 100 training runs (right, Mark!?) — it literally has almost nothing to do with race day.

Now Is When I Ask You to Join Me 😬

So Alpaca…what will you do 100 times this year? Want to pick one thing? If you do, I want to hear about it and I want to encourage you along the way and I want to celebrate that win for you when you hit 100.

Because doing something 100 times is worth celebrating, and it’ll be a lot more fun if we celebrate together. Let’s GO, Alpaca — the momentum is building and the wins are ours to earn.

❤️ x 💯,

KB