Team Letter

What 100 Team Shoutouts Taught Us About Who We Are

I analyzed 100 nice things you said to each other in Q1. Here's what I learned about our company. | Team Letter | March 31, 2026

Mar 31 • Karen Borchert

What if performance reviews asked employees a different question?

At Alpaca, we're doing reviews a little differently, and it all starts with understanding what you value most in your work.

Mar 23 • Karen Borchert

1

1

Jessica Johnston-Myers has one question for you: Do you want to win?

Alpaca welcomes our new sales leader to the team, and she's here to win.

Mar 10 • Karen Borchert

6

Feedback is a Gift: How to use project retros to improve our work

A cadence of regularly looking back and planning forward is a gift to future you. Welcome to retros at Alpaca!

Mar 9 • Karen Borchert

3

Five Frameworks for Great Retrospectives

Try these retro formats from top creative companies on your next project to recap the work and move learning forward

Mar 8 • Karen Borchert

February 2026

“Culture is the product we build for ourselves.”

When HubSpot’s CTO and Cofounder set his sights on defining an intentional culture for the company, he built more than a slide deck. He built a product…

Feb 23 • Karen Borchert

3

Team of Owners

How I watched our company transform in 12 hours | Team Letter | February 17, 2026

Feb 17 • Karen Borchert

7

The Leadership ReadMe: my favorite way to build understanding among coworkers

An instruction guide for how to work with your team? Yes, please. | Team Letter | February 9, 2026

Feb 9 • Karen Borchert

3

January 2026

What will you do 100 times this year?

On 2026 Goal Setting, Momentum, and Cadence | Team Letter | January 13, 2026

Jan 13 • Karen Borchert

5

2

2025: The Year of Big Listening

This great big year at Alpaca was about one thing: learning to listen better.

Jan 2 • Karen Borchert

5

November 2025

Thank you, thank you, thank you.

A Thanksgiving message to the Alpaca team

Nov 27, 2025 • Karen Borchert

1

Molly Cormier is not throwing away her shot.

Team Letter | Happy First Anniversary, Molly!

Nov 25, 2025 • Karen Borchert

5